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Island roots.
A fresh chapter.

A family market, a community gathering place, and a St. Thomas tradition since 1975.

Store team gathered beside the produce display at The Fruit Bowl.

Fifty years at Wheatley Center

Part of island life.
From the very beginning.

The Fruit Bowl opened in 1975 as an importer and retailer of fresh fruits and vegetables on St. Thomas. Over five decades, the store has become a fixture of the Wheatley Shopping Center and a first stop for anyone on the island who cares about what they cook with.

What set The Fruit Bowl apart from the beginning was range. On an island where freight schedules and shelf space shape what people can buy, we built a business around carrying more—more produce, more variety, and more of the things you would otherwise have to fly in yourself.

Today, Wendy and Adam Peck own and operate The Fruit Bowl, carrying on the business founded by Marty Goldberg.

Team member arranging vegetables in the produce section at The Fruit Bowl.

What we believe about food

Fresh takes care.
So do people.

Fresh is a commitment we have spent fifty years keeping: sourcing, importing, and turning over produce so that what reaches your kitchen is worth cooking.

Good food should be reachable. We have long carried the tag “the best for less,” and we accept EBT and SNAP because a fresh food market should serve the whole community.

There’s a place for you here

For the way the island eats.

Island households doing the weekly shop

Chefs and restaurants sourcing specialty ingredients

Captains and crew provisioning for charter

Villa managers stocking up before arrival

Visitors who love to cook while they travel

Neighbors looking for something special

Meet the team

The people behind
your neighborhood market.

Familiar faces, years of experience, and a shared love for St. Thomas. Get to know the people carrying The Fruit Bowl forward.

The Fruit Bowl · St. Thomas

Come for the fresh.
Stay for the familiar faces.

Find us at Wheatley Shopping Center. We are open seven days a week.